Lily discusses interior design's impact on retail spaces and how a well-designed space can attract customers and create a competitive edge. She also emphasises the role of technology, highlighting the latest trends and innovations that can enhance the customer experience and boost sales. Finally, Lily talks about acquiring the B Corp certification, how to get it and why it is crucial

We learn that in retail it’s not only about the concept but it’s mainly about the experience. We also discuss how much the fashion and luxury industries have changed in the past decade due to the e-commerce revolution, the emergence of social media and influencers, and the growing importance of social responsibility and sustainability...